Here is a list of the duties for which a content creator will be responsible:
Work with the marketing department to get and understanding of the short term and long term marketing targets and then develop content strategies accordingly.
Creating content which will catch maximum customer interest.
Writing and reviewing content for websites, social media pages and public communications.
Optimize Search Engine Optimization driven content and increase the site traffic.
Collaborating with the content and marketing team to decide the brand taglines, logo and other promotional material.
Measuring and monitoring company website and social media traffic statistics.
Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics.