Seeking a highly motivated and skilled Digital Marketing Specialist cum Web Developer to join a leading educational institute in UAE. As a Digital Marketing Specialist, you will be responsible for developing and implementing effective digital marketing strategies and SEO techniques to enhance the institutes online presence and drive traffic to the website.
Requirements:
Minimum 3 years of experience in digital marketing and SEO in the education industry.
Strong understanding of search engine algorithms and SEO best practices.
experience in managing Google Ads campaigns, including keyword research, ad creation, and budget management.
Knowledge of web hosting and website maintenance.
Proficiency in coding languages such as HTML, CSS, and Java Script.
Excellent communication skills in English, both written and verbal.
experience in creating and optimizing landing pages for conversion.
Analytical and problem-solving skills to interpret data and make data-driven decisions.
Excellent communication and interpersonal skills to work effectively with cross-functional teams and clients.
Bachelors or Masters degree in Marketing, Computer Science, or a related field.
Responsibilities:
Develop and implement effective digital marketing strategies to enhance the institutes online presence and drive traffic to our website.
Optimize website content and structure to improve search engine rankings.
Conduct keyword research and analysis to identify relevant keywords and phrases to target.
Monitor and analyze website traffic, user behaviour, and other metrics to identify opportunities for optimization and improvement.
Plan and execute digital marketing campaigns across various channels, including email, social media, and paid search.
Create and optimize landing pages for conversion using HTML, CSS, and Java Script.
Conduct competitive analysis and stay up-to-date with the latest trends and best practices in digital marketing and website development.
Work closely with cross-functional teams to develop effective marketing strategies and campaigns.
Communicate campaign performance and results to clients and stakeholders.