He position is responsible to develop and implement the long and short-term marketing strategies of the brands assigned.
Responsible for brand management, budget management, business development and people management.
Key Responsibilities:
Work closely with the brands assigned and manage the marketing services function to support the brand and ensure that all above and below the line materials are delivered within budget and that the content and quality of all communications enhance the brand and grow the business in line with brand objectives.
Responsible for campaigns for existing and new stores, building and maintaining media relationships and ensuring effective communications with agencies in all markets.
Brand Management
Integrated communication strategy for enhancing brand equity and brand preference.
Efficient media management and planning for optimum utilization of resources.
Manage and coordinate all marketing, advertising and promotional activities.
Understanding of product positioning and brand management backed with strong understanding of brand communication using integrated communication tools.
Budget Management / Profit Management
Formulating marketing plans for overall development and accomplishment of top and bottom-line profitability of the brand.
Develop new clients and negotiate with them for securing profitable business.
Business Development
Plan and execute marketing strategies to achieve desired volume, market share and profit objectives.
Enhance brand visibility and accelerate business growth through aggressive business development strategies.
Develop strategic relationships with key accounts from various sectors to understand their requirements.
Provision customized solutions i.e. Products and services as well as cultivating relations for retention and acquisition.
Develop sales and customer marketing campaign for the organization based on market trends, new market identification and consumption patterns.
Formulate and identify strategic alliances for developing new business partners in different regions to open new lines of business.