Graphic Designers handle the visual side of your company. The content that Graphic Designers create is often the first time a customer or client notices your company. Someone may learn about your company from an advertisement, and if your branding isnt clear, you wont reach customers. An experienced Graphic Designer, however, can ensure your branding is consistent across all channels and that youre making the most out of every penny spent on advertising. Other duties and responsibilities of Graphic designers include:
Work with other creative team members to produce content.
Create guidelines for how logos and other branding materials should be displayed and used.
Help make design choices (e.g, fonts and colors) for all content your company will use.