A Marketer works with other members of a sales or marketing team to plan, execute and monitor a successful marketing campaign. Their duties and responsibilities often include:
Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns.
Creating editorial and content creation calendars for various media platforms and outlets.
Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts.
Producing a brand style guide that best captures the company or clients voice and mission.
Helping team leads set, allocate and monitor the budget of each project.
Meeting with clients to discuss brand guidelines, goals, budget and timelines.
Conducting market research to determine a target audiences needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns.
Researching previous successful campaigns to understand what worked, what didnt and what can be improved.
Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary.
Marketer skills and qualifications
A Marketer uses various soft skills and industry knowledge to create and execute marketing plans for their company or clients, including:
Effective writing, speaking, presenting and active listening skills.
Good interpersonal skills, including the ability to collaborate with management, team members, clients and customers where applicable.
Familiarity with content management systems, webpage analytics, customer relationship management and other relevant software.
Data analysis, critical thinking, problem-solving and decision-making.
Understanding of industry best practices
Creativity, adaptability and familiar with current marketing trends.
Excellent collaboration and teamwork skills.
Project management skills, like goal-setting and deadline management.
Great organization, time management and prioritization abilities.
Comfortable in high-pressure and fast-paced environments.