Execution and optimization of performance marketing campaigns across multiple channels (PPC, Paid Social, display advertising, Programmatic, You Tube, etc.)
Manage campaigns that promote the services and acquire maximum Quality leads. (by creating the content idea, budget planning, and implementation schedules.)
Understand target audience and develop and manage digital marketing campaigns.
Build retargeting audiences by collaborating with other marketing lead-generation channels.
Identify trends and insights, perform tests, collect and analyze data and results to accomplish maximum ROI in paid search campaigns.
Optimize landing pages for search engine advertising by conducting keyword discovery and other optimization tasks.
Use keyword tools for SEM and development of keyword distribution sheet mapped to recommended site architecture and conversion opportunities.
Write succinct, technical, and emotional search and display ad copy that aligns with user targeting and contains specific targeted keywords.
Manage an extensive portfolio of search and display ads and conduct A/B tests to optimize best-performing ads.
Research and analyze competitor advertising links.
Suggest improvements in process and productivity optimization.
Measuring and reporting on the performance of all digital marketing campaigns.
Requirements
5 + Years proven experience within Paid Social/Paid Search/Programmatic.
Ability to design biddable strategies
Hands-on expert knowledge of Ad Serving systems and advertising tracking technologies, especially Google Campaign Manager, Tag Manager, and UTM Tags.
High proficiency with third party technologies and tools.
Advanced knowledge of all Google marketing platform.
Adwords along with Social platforms
Expertise in A/B and other testing methods.
In-depth knowledge of research principles and methods and experience in analyzing data.