We are seeking a talented, resourceful and energetic individual who is an experienced in Paid Search and Display as well as basic Website Marketing Management.
The role will include running our Social Media and Digital Marketing campaigns and strategies. As a young e-commerce project, our website is constantly evolving to support the needs of our clients.
The tasks will include: display, social advertising, pre-roll, marketing automation, SEO and website management etc.
The Digital Marketing Specialist must have a proven track record of simultaneously managing marketing campaigns which deliver stellar results and yield positive ROI.
With limited budgeting per month on Paid Media – citing strategic wins you can identify and describe offhand. An expert with SEM tools and automation, utilizing bid rules, appending keyword modifiers.
Responsibilities
Optimizing towards individual performance goals.
Build and manage search and display campaigns.
Assist in updating website content and build landing pages, knowledge of Word Press and HTML.
Proficient in HTML email marketing: coding, testing and best practices.
experience with pulling contact lists from CRM’s.
Effectively communicate wins, identify trends, and proactively offer campaign suggestions.
Able to communicate complex ideas effectively to management.
Audit campaigns and adjust to accurately and evenly spend/pace with advertising budgets.
Put together digital ad reporting for management decks/presentations (google analytics).
Ongoing education to remain dominant in cutting-edge PPC disciplines.
Able to react to change productively and handle other essential tasks as assigned.
Work collaboratively with the management team and Account Executive team to craft strategic message and set proper client expectations; Collaborating with management to develop best practices.
Ability to identify a target market and shift allocations.