N charge of all the digital channels and uses them to drive brand awareness and generate leads. That is to say, a digital marketers roles and responsibilities involve overseeing and.
Also
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Designs, builds, and maintains our social media presence.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights and optimizes spend and performance based on the insights.