We are seeking an experienced Data Analyst to join our Marketing and Finance teams. As a Data Analyst, you will be responsible for analyzing large sets of data to provide insights that help drive business decisions. You will work closely with the marketing, sales, and product teams to provide data-driven recommendations that improve customer engagement, lead generation, and revenue growth.
Main tasks and responsibilities
Primary sales data collection to analyze the sales team performance.
Review the quality of the registered leads and their status.
Internal lead Conversion process investigation.
Review the performance of the digital marketing campaigns and perform regular gap analyses.
Analyze large sets of data from various sources to provide insights that help drive business decisions.
Work closely with the marketing, sales, and product teams to provide data-driven recommendations that improve customer engagement, lead generation, and revenue growth.
Develop and maintain a deep understanding of our data architecture, data sources, and data modeling.
Build and maintain dashboards and reports to track key performance indicators and monitor business performance.
Conduct A/B testing and other experiments to optimize campaigns and inform decision-making.
Collaborate with internal teams, including marketing, sales, and product, to align data analysis with business goals and objectives.
Stay up-to-date with the latest data analytics trends and tools, ensuring that we are using the most effective methods for analyzing and interpreting data.
Education and experience
Bachelors degree in Finance, Mathematics, Statistics, Computer Science, or a related field.