PROFILE I am a creative, strategic visionary with the courage and determination to make ideas become reality. I possess over 25 years experience in the organization, management and marketing of service related businesses. I pride myself as being an international manager who communicates with clarity and cultural empathy in both ‘front and back room’ activities, ensuring that interfaces are effective. I am an endless source of highly motivational energy, centered on achieving results through coaching and effective utilization of resources. I also utilize my own structured management style, with attention to detail and a focus on driving a lean culture, whilst creating an open environment of continuous improvement. I pride myself on being able to drive projects to their conclusion, on time, within budget and with the focus being centered on growth and profitability. LANGUAGES English Fluently spoken & written German Fluently spoken & written moderately EXPERIENCE Management Consulting Contract Work May 07 – Present Assisted US Company with redirection of sales and marketing efforts. Am presently involved with leisure company in Cambridge, redirecting their Sales, Marketing and Promotional efforts. Columbia Lake Health Club Mgmt Consultant Contract Position September06-April07 Tasks included:  Design & Layout of facility  Purchase of equipment for facility  Hiring of management and facility staff  Develop and implement sales and marketing strategies for the first twelve months of operation  Develop cross promotions with companies in the market area  Develop corporate sales initiatives and launch  Create unique and stimulating experiences for the clientele with program differences then those at competitive facilities  Develop retention programs SwissCan Properties Property Agent Jan06-Aug06 Tasks included:  Learning the commercial real estate business  Contacting corporate headquarters of companies to occupy vacancies within commercial properties owned and operated by SwissCan.  Investigate purchase opportunities for additional properties Florida Fitness General Manager 2003 – 2005 Tasks included:  The development, restructure and redirection of four fitness facilities, with a turnover of $4m+ and employing 4 Managers & 110 Staff.  Responsible for daily operation  Co-authored present business plan and mission statement  Responsible for completing staff evaluations and training  Developed more efficient and effective membership tracking system  Developed and implemented corporate sales programs  Set sales quotas  Developed member retention and appreciation programs  Inspired employee team spirit through monthly employee rewards program  Encouraged staff functions twice a year  Developed cross promotion and barter program to enhance membership growth  Implemented valued added programs and services to better service members and add additional revenue streams  Responsible for purchase of $1.6m of equipment.  Developed progressive management strategies through group management, sales and general staff meetings.  Implemented marketing and promotional programs to create club branding and awareness throughout the community surrounding these facilities.  I increased monthly revenue from $35,000/mth to more then $400,000/mth. Leading by example the facilities averaged a membership increase of between 600 to 800 people monthly. Nautilus Fitness Group Territory Manager Canada 1999 – 2002 Duties included:  Reintroduced Nautilus after an absence of representation for more then three years.  Prospected sales through telemarketing, trade publications, referrals, leads and territory visitation  Attended local, regional and International trade shows  Consulted clients on business plans and financing options  Consulted clients with facility layout and equipment selection  Assisted with pre-sale campaigns  Achieved Preferred Vendor status with the YMCA and Military accounts Canada wide.  I reached sales quotas yearly, increasing sales by 25-35% beginning with $1,000,000US my first year Fitness Company - Germany General Manager 1996 – 1998 Tasks included:  Took Canadian know-how to Germany.  Responsible for daily operation of four locations throughout Frankfurt  Developed corporate sales program  Set sales quotas for team  Implemented member retention and appreciation programs  Inspired employee team spirit through employee monthly award program  Encouraged 2 staff functions a year to promote team spirit within  Developed cross promotion and barter programs for membership enhancement  Developed company newsletter which became a quarterly publication  Developed and implemented sales and management training.  Developed marketing and Promotional strategies  Developed first “Women’s Only” concept from design through to equipment and management.  Implemented first ever pre-sale promotion for Women’s Only facility bringing almost 1000 memberships before opening  I increased revenue stream by $250,000/mth the first twelve months and an additional 40% thereafter Wolverine Strength Systems Canada Territory Manager 1992 – 1995 Responsibilities included:  Prospected through telemarketing, club directories and territory visitations  Consulted and successfully sold many facilities in Ontario  Assisted clients with business plans and finance options  Prepared proper facility layouts and equipment requirement lists  Consulted management, sales, marketing and promotional requirements  Acquired additional name brand products, Star Trac cardiovascular and Atlantis strength equipment  Attended local and regional trade shows  I increased sales from $350,000 to $1.4 million in the above time frame Windsor Racquet & Fitness Club – Windsor, ON General Manager 1989 – 1991 Duties involved:  Responsible for daily operation  Revised tennis and squash programs  Renovated dining and lounge area to better service members and functions  Developed corporate sales program  Implemented member retention and appreciation program  Developed cross promotion and barter programs to improve membership drive  Inspired employee team spirit through employee monthly awards program  Responsible for completing staff evaluations and training  Conducted monthly sales and staff meetings  Set sales quotas  Ran corporate challenge each year to promote fitness and wellness within local companies. It was also highly advertised which helped with awareness.  Developed proper sales, promotion and marketing programs.  Implemented Additional value services and programs to enhance member service and increase revenues generated  Achieved community branding through sports team sponsorships and community involvement  I achieved membership increases of more than 2000 thus increasing revenue by $120,000/mth N.D. Marine Importing Inc. Manager Of Dealer Development 1987 – 1989 Tasks involved:  Developed dealership partnerships with automobile sales companies with floor plan financing through General Motors Acceptance Corp.  Prospected new dealers through regular territory visitation, telemarketing and attending local and regional trade shows  Conducted product training sessions at dealerships request  Handled customer requests and collections  I was able to achieve 20-25% sales increases yearly from a starting point at $400,000 my first year Century Nautilus Fitness Club – Hamilton, ON Owner Operator 1984 – 1987 Responsibilities involved:  Designed, built and developed 15,000SQ/FT full service fitness facility in the heart of Hamilton Ontario.  Negotiated lease for space  Negotiated bank and equipment financing  Prepared business plan for bank  Implemented management, administration and sales systems  Hired and trained staff  Set sales quotas  Conducted monthly sales and staff meetings  Organized at least two staff appreciation functions yearly  Implemented employee team awards program  Developed member retention and appreciation program  Developed corporate sales program  Developed successful marketing and promotional programs  Sponsored local sports team to achieve community involvement  The Hamilton Tiger Cats professional football team became ambassador club members  Achieved in excess of $1m in sales the first year Berendsohn International - Germany Sales Manager 1979 – 1983 Duties included:  Performance was in the top 5 of 450 sales professionals worldwide over the five years I was there.  Involved with product selection each year in Germany  Successfully went twice a year to all major cities in Canada and hosted ten day sales training sessions for new recruits  Responsible for meeting sales quotas worked in the field with sales personel  Responsible for client retention and collections  Successfully developed target achieving territories in Canada.  Mentored many new Sales Professionals.  Sales growth was always better then 30% each year. EDUCATION Guelph University – Guelph, ON • Received MBA in Economics Major (Operations, Finance & Strategy), 1973 SEMINARS & COURSES ATTENDED Tom Hopkins - Sales / Motivational Anthony Robins - Motivational Zig Zigler - Sales / Motivational Dale Carnegie - Sales / Mangement IHRSA Convention USA - Sales / Management / Marketing FIBO Convention Germany – Sales / Management / Marketing CMS (Club Management Systems) – Certification Program Contact Details: Ingo R. Witt 1573 Gordon St., Guelph, Ontario N1L 1E1 Canada P: 519-222-1490 F: 519-767-0042

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Experienced Professional in Leisure / Fitness Industry